PRISM Revelations Hurting Advertisers’ Efforts in Europe, GroupM’s Montgomery
COLOGNE — The US PRISM data snooping controversy has hampered efforts to argue against European ad-targeting rules that are already too onerous, says GroupM Interaction COO John Montgomery. GroupM is...
View ArticleSnowden Revelations Brings Ad Execs to White House
LOS ANGELES — The revelations of vast personal data collection by the U.S. government has had a big impact on consumer’s perception of the advertising business, says John Montgomery, Chief Operating...
View ArticleViewable Ads Are Up By 30%: GroupM’s Montgomery
AUSTIN — If you believe some of the shocking stats over the last 18 months, close to half of online ads sold may not even technically be able to be viewed by human users. Since then, industry bodies...
View ArticleAdvertisers Fueling $1bn Content Piracy Scourge: GroupM’s Montgomery
Whether it’s fraud or viewability, the growing laundry list of things advertisers are now complaining about, in the digital advertising ecosystem, was neatly summed-up this week in a tweet by LUMA...
View ArticleClean Up Mobile To Beat Ad Blockers: GroupM’s Montgomery
It’s no wonder so many people are blocking ads if the mobile content experience is so iffy, right? With increasingly-rich mobile ads trying hard to get more screen time as consumers browse the web or...
View ArticleAd Blocking Is Symptom Of Customer Abuse
According to PageFair’s latest report, ad blocking grew by 41% globally in the last 12 months and there are now 198 million active adblock users around the world. That fact is worrying advertisers. But...
View ArticleKeep Measurement Simple: OMD’s Winkler
It’s a world in which more data can be measured than ever before – and marketers are on the cusp of being able to thread them all together. But, just because they can’t quite yet, they shouldn’t be...
View ArticleGroupM’s Montgomery: Ad Tags Can Solve Context Crisis – If Platforms Agree
LOS ANGELES – After a month in which advertisers, agencies and publishing platforms have been pilloried in the press for allowing ads to fund shady content like terrorist recruiting videos, the world’s...
View ArticleGroupM’s Gotlieb On Addressable Ads, Creative Versioning And Brand Safety
LOS ANGELES – The year 2017 could see set-top box and other forms of addressable advertising become truly scalable, while a great deal of work is still to be done on creative versioning of campaigns....
View ArticleGroupM’s Montgomery: Ads In Brand-Safe Environments Work Better
CANNES – Over the next couple of years, ensuring digital brand safety for marketers will become table stakes for publishers. In the meantime, GroupM is shifting the conversation with its clients to how...
View ArticleBrand Safety Is Better, Prices Must Reflect That: GroupM’s Montgomery
PHOENIX — Two years after the world’s biggest advertiser lit a fire under a litany of digital advertising supply chain concerns, the world’s biggest ad buyer says things have improved. Now he hopes...
View ArticleDecline Of News Supply Could Hurt Marketers: GroupM’s Montgomery
Around the world, news organizations are being caught in a perilous pincer movement. On the one hand, many consumers are now ebbing away from classical news outlets, instead getting their information...
View ArticleNews Blacklisting By Brands Going In To Overdrive: WSJ Investigation
You don’t need to tell Beet.TV how problematic it can be when advertisers, seeking “brand safety”, use keyword-based blacklists to ensure they don’t get placed against certain news stories or even...
View ArticleBluntly Blocking COVID-19 Keywords Is Not Right: GroupM’s Montgomery
VIA BEETCAM — The brand safety leader at the world’s biggest media-buying agency is urging advertisers – blacklisting ad inventory against coronavirus news stories could kill newspapers and, with them,...
View Article‘Brand Suitability’ Also Means ‘More Effective’: GroupM’s Montgomery
CAPE TOWN — For a couple of years, it was the key issue facing brands – ensuring their “brand safety” in automated advertising environments. Now technology has helped iron out kinks in where ads get...
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